Gentoo Homes sponsors SAFC Ladies team

  • 25th August 2021

We’re delighted to announce we are the new front-of-shirt sponsor for Sunderland AFC Ladies (SAFCL).

The sponsorship will initially run until the end of the 2021-22 season, with our logo to be proudly displayed on the front of the Ladies team home and away match shirts as part of our marketing activity for the new season.

The multi-year partnership represents the continuation of a strong partnership between SAFC and Gentoo Group, who have been working alongside the club as a key partner in the city since 2019. Previously Sunderland AFC’s official Community Partner, Gentoo Group supported the club and the Foundation of Light throughout the 2019-20 season to provide a range of exclusive community-based events and activities.

SAFCL has also partnered with two other community leaders within the City of Sunderland – Everyone Active and the Branch Liaison Council’s Mental Health Hub. The Everyone Active logo will feature on the back of the match shirts throughout the new season, with the BLC’s Mental Health Hub showcased on the sleeves.

Representatives from Gentoo, Everyone Active and the BLC joined Chairman Kyril Louis-Dreyfus, Head Coach Mel Reay and members of the SAFC Ladies playing squad to launch the partnership at the Stadium of Light on Saturday 21 August.

Anthony Douglas, Operations Director at Gentoo Homes said:
 “Gentoo Homes is proud to partner with Sunderland AFC to support the women’s team this season. Equality, diversity and inclusion continue to be priorities for Gentoo and we take great pride in working with another key partner in the city to raise the profile of both the Gentoo Homes brand and our new homes for sale. We are delighted to support the club’s re-emphasis on the women’s team, share the club’s ambitions to see the women’s game to continue to grow in the city and the region, and are pleased to support the new opportunities that will be created for local people through the women’s team this season and beyond.”

SAFC’s Chief Operating Officer, Steve Davison, said:
“We welcome Gentoo Homes, Everyone Active and the BLC as new partners of SAFC Ladies and we thank them for their commitment to supporting the development of the women’s game. Women’s football has a rich heritage within the North East and it has an equally important future, so it is fantastic to be able to partner with like-minded organisations to create exciting new opportunities for players, staff and supporters alike. Alongside the club and the Foundation of Light, the support of Gentoo Homes, Everyone Active and the BLC will help to ensure the continued growth of the women’s game as we strive to represent our fantastically diverse community fully.”

Mel Reay’s side will begin their FA Women’s Championship campaign on Sunday 28 August at Coventry United (KO 2pm) followed by their opening home fixture against Blackburn Rovers on Sunday 5 September.